Pepsi's 'AMP Up Before You Score' iPhone application categorises women into 24 types and then uses the Apple smartphone's Internet capabilities to link users to information about them and what they like. AMP is an energy drink made by PepsiCo.
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'Let's say you meet a girl who is way into being green and you need a vegan restaurant stat; we've got you covered,' a voice-over maintained on Tuesday in an online Pepsi video about the AMP at YouTube.
'If you are anticipating a successful night, the Before You Score app gives you up to the minute information, feeds, lines and much more to help you amp up and talk to 24 different types of ladies.'
Types of women listed in the application include punk rocker, bookworm, aspiring actress, artist, and sorority girl.
A 'Keep a List' feature in the program reportedly prompts users to add women's names and encounter details to a 'brag list' if they 'get lucky'. -- AFP